Video advertisements will be published in a traditional paper magazine in September.<\/p>\n
The video-in-print ads will use slim-line screens, around the size of a mobile phone display, which also have rechargeable batteries. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video.<\/p>\n
The new technology will cost much more than normal print ads.<\/p>\n
It’s pretty cool.\u00a0 But it’s an energy intensive use of high technology being used to fuel our overconsumption<\/a>.\u00a0 That’s not good.<\/p>\n BBC: Video appears in paper magazines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Video advertisements will be published in a traditional paper magazine in September. The video-in-print ads will use slim-line screens, around the size of a mobile phone display, which also have rechargeable batteries. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when …
Continue reading Videos in magazines – another step beyond extravagant consumption<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26,22],"tags":[],"class_list":["post-961","post","type-post","status-publish","format-standard","hentry","category-ict","category-living"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hwcd-fv","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":2,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/961\/revisions\/963"}],"wp:attachment":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}