{"id":869,"date":"2009-06-26T10:12:52","date_gmt":"2009-06-26T10:12:52","guid":{"rendered":"http:\/\/astraea.net\/blog\/?p=869"},"modified":"2009-06-30T19:46:40","modified_gmt":"2009-06-30T19:46:40","slug":"greenwash-undermines-green-living-the-7-sins-of-greenwash","status":"publish","type":"post","link":"https:\/\/www.astraea.net\/blog\/greenwash-undermines-green-living-the-7-sins-of-greenwash\/","title":{"rendered":"Greenwash undermines green living &#8211; the 7 sins of greenwash."},"content":{"rendered":"<p><a href=\"http:\/\/sinsofgreenwashing.org\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.astraea.net\/holonics\/magazine\/images\/2009\/seven-sins_160x133.gif?resize=160%2C133\" alt=\"\" width=\"160\" height=\"133\" align=\"right\" \/><\/a>Natural. Non-toxic. Biodegradable. It\u2019s possible for manufacturers to cover a multitude of environmental sins with a carefully \u2013 if inaccurately \u2013 chosen word. And most of them do, as a US House of Representatives committee on greenwash recently found.  <strong>98% of the products claiming to be environmentally friendly are guilty of greenwash<\/strong>.<\/p>\n<p>That in itself makes it very difficult for authentic businesses to succeed &#8211; because they are swamped by lies made by better funded incumbents.  <a href=\"http:\/\/sinsofgreenwashing.org\/\">The Seven Sins of Greenwashing<\/a> report assesses claims made by manufacturers keen to cash in on the growing popularity for environmentally friendly products and the conclusions are damning, if not surprising.<\/p>\n<p><a href=\"http:\/\/sinsofgreenwashing.org\/\">See the report on-line here<\/a>.  It&#8217;s an amusing <a href=\"http:\/\/sinsofgreenwashing.org\/\">website<\/a>.<\/p>\n<p><a href=\"http:\/\/www.theecologist.org\/News\/news_round_up\/274429\/greenwash_taints_most_ecofriendly_claims.html\">Greenwash taints most &#8216;eco-friendly&#8217; claims<\/a>, The Ecologist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natural. Non-toxic. Biodegradable. It\u2019s possible for manufacturers to cover a multitude of environmental sins with a carefully \u2013 if inaccurately \u2013 chosen word. And most of them do, as a US House of Representatives committee on greenwash recently found. 98% of the products claiming to be environmentally friendly are guilty of greenwash. That in itself &hellip;<br \/><a href=\"https:\/\/www.astraea.net\/blog\/greenwash-undermines-green-living-the-7-sins-of-greenwash\/\" class=\"more-link pen_button pen_element_default pen_icon_arrow_double\">Continue reading <span class=\"screen-reader-text\">Greenwash undermines green living &#8211; the 7 sins of greenwash.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,22,8],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","hentry","category-business-entrepreneurship-venturecapital","category-living","category-responsible-investing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hwcd-e1","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":4,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/875"}],"wp:attachment":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}