{"id":2678,"date":"2015-04-30T11:20:07","date_gmt":"2015-04-30T11:20:07","guid":{"rendered":"http:\/\/astraea.net\/blog\/?p=2678"},"modified":"2015-04-30T11:20:07","modified_gmt":"2015-04-30T11:20:07","slug":"yoga-in-ireland-groundbreaking-analysis-of-market-and-practitioner-behaviour","status":"publish","type":"post","link":"https:\/\/www.astraea.net\/blog\/yoga-in-ireland-groundbreaking-analysis-of-market-and-practitioner-behaviour\/","title":{"rendered":"Yoga In Ireland &#8211; groundbreaking analysis of market and practitioner behaviour."},"content":{"rendered":"<div class=\"custom\">\n<p>Check out Pam&#8217;s article,\u00a0 <a href=\"http:\/\/www.pambutleryoga.com\/index.php\/beyond-the-pale\"><strong>The Irish Yoga Market<\/strong><\/a>, published in\u00a0<a href=\"http:\/\/www.yogatherapyireland.com\" target=\"_blank\"><em>Yoga Therapy Ireland<\/em> Magazine<\/a>, <a href=\"http:\/\/www.pambutleryoga.com\/index.php\/beyond-the-pale\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/www.pambutleryoga.com\/images\/YTI201503cover300px.jpg?resize=300%2C431\" alt=\"\" width=\"300\" height=\"431\" \/><\/a>Spring 2015.<\/p>\n<p>Pam&#8217;s ground breaking research acquired raw data on the yoga market in Ireland which was previously unavailable and focuses on why people do yoga.<\/p>\n<p>The research included lengthy interviews with a number of teachers and leading yoga entrepreneurs, plus a wide ranging questionnaire filled in by hundreds of practitioners around the country.<\/p>\n<p>As a yoga practitioner, teacher and entrepreneur herself she wanted to consider assumptions about why people do yoga, such as: &#8220;Is it for health or self-esteem or social fun?&#8221;<\/p>\n<p class=\"western\">Her work explored\u00a0 questions fundamental to an effective marketing plan:<\/p>\n<ul>\n<li>\n<p class=\"western\">Who is the target client?<\/p>\n<\/li>\n<li>\n<p class=\"western\">How can the client be helped?<\/p>\n<\/li>\n<li>\n<p class=\"western\">What attracts the target customer?<\/p>\n<\/li>\n<li>\n<p class=\"western\">What new market segments can be developed?<\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">These are not the first questions that pop into mind when you think of \u201cyoga\u201d, but they are important to sustainable business success.\u00a0 The article offers insights in to how to grow your yoga business.<\/p>\n<p>Please download the <a href=\"http:\/\/www.pambutleryoga.com\/images\/Documents\/pambutlerYTI1column.pdf\">article from pambutleryoga.com here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out Pam&#8217;s article,\u00a0 The Irish Yoga Market, published in\u00a0Yoga Therapy Ireland Magazine, Spring 2015. Pam&#8217;s ground breaking research acquired raw data on the yoga market in Ireland which was previously unavailable and focuses on why people do yoga. The research included lengthy interviews with a number of teachers and leading yoga entrepreneurs, plus a &hellip;<br \/><a href=\"https:\/\/www.astraea.net\/blog\/yoga-in-ireland-groundbreaking-analysis-of-market-and-practitioner-behaviour\/\" class=\"more-link pen_button pen_element_default pen_icon_arrow_double\">Continue reading <span class=\"screen-reader-text\">Yoga In Ireland &#8211; groundbreaking analysis of market and practitioner behaviour.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,13,32],"tags":[41],"class_list":["post-2678","post","type-post","status-publish","format-standard","hentry","category-business-entrepreneurship-venturecapital","category-health","category-mediaandgatherings","tag-yoga"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hwcd-Hc","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/comments?post=2678"}],"version-history":[{"count":2,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2678\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2678\/revisions\/2680"}],"wp:attachment":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/media?parent=2678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/categories?post=2678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/tags?post=2678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}