The Big Personality Test worked out people’s “Big Five” traits. These are widely recognised and well-used scientific measure of personality.<\/p>\n
- \n
- Openness – To what extent you are receptive to novel ideas, creative experiences and different values<\/li>\n<\/ul>\n
- \n
- Conscientiousness – To what extent you are organised and exhibit self-control<\/li>\n<\/ul>\n
- \n
- Extroversion – To what extent you are inclined to experience positive emotions and how attracted you are to social, stimulating experiences<\/li>\n<\/ul>\n
- \n
- Agreeableness – To what extent you are concerned about the feelings of others and how easily you form bonds with people<\/li>\n<\/ul>\n
- \n
- Neuroticism – To what extent you react to perceived threats and stressful situations<\/li>\n<\/ul>\n
![\"ukpersonalityneuroticism_openness_624\"](\"https:\/\/i0.wp.com\/astraea.net\/blog\/wp-content\/uploads\/2015\/03\/ukpersonalityneuroticism_openness_624.gif?resize=625%2C500\")
<\/a><\/p>\n![\"ukpersonalityconscientiousness_464\"](\"https:\/\/i0.wp.com\/astraea.net\/blog\/wp-content\/uploads\/2015\/03\/ukpersonalityconscientiousness_464.gif?resize=625%2C643\")
<\/a>![\"ukpersonalitynewextroversion\"](\"https:\/\/i0.wp.com\/astraea.net\/blog\/wp-content\/uploads\/2015\/03\/ukpersonalitynewextroversion.jpg?resize=625%2C500\")
<\/a> The findings become more poignant when considered against socio-economic groupings characterised in\u00a0 The Great British Class Survey<\/a> completed a couple of years ago:<\/p>\n- \n
- Elite:<\/strong> This is the most privileged class in Great Britain who have high levels of all three capitals. Their high amount of economic capital sets them apart from everyone else.<\/li>\n<\/ul>\n
- \n
- Established Middle Class:<\/strong> Members of this class have high levels of all three capitals although not as high as the Elite. They are a gregarious and culturally engaged class.<\/li>\n<\/ul>\n
- \n
- Technical Middle Class: <\/strong>This is a new, small class with high economic capital but seem less culturally engaged. They have relatively few social contacts and so are less socially engaged.<\/li>\n<\/ul>\n
- \n
- New Affluent Workers:<\/strong> This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group.<\/li>\n<\/ul>\n
- \n
- Emergent Service Workers: <\/strong>This new class has low economic capital but has high levels of ’emerging’ cultural capital and high social capital. This group are young and often found in urban areas.<\/li>\n<\/ul>\n
- \n
- Traditional Working Class: <\/strong>This class scores low on all forms of the three capitals although they are not the poorest group. The average age of this class is older than the others.<\/li>\n<\/ul>\n
- \n
- Precariat: <\/strong>This is the most deprived class of all with low levels of economic, cultural and social capital. The everyday lives of members of this class are precarious.<\/li>\n<\/ul>\n
You can draw some broad insights:<\/p>\n
- \n
- You are likely to be happier anywhere if you are less neurotic.<\/li>\n
- Investment in social and intellectual capital gives equity to all economic profiles.<\/li>\n<\/ul>\n
PLOS One: Regional Personality Differences in Great Britain<\/a><\/p>\n
BBC: Where does my personality fit in?<\/a><\/span><\/p>\n
BBC: The Great British Class Survey \u2013 Results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
The emerging science of memes hold the key to modern business success.\u00a0 Be a part of a growing meme and you win.\u00a0 That is the aim of leading marketers. What is a meme?\u00a0 It is culture. How do you measure it?\u00a0 Using social, economic and intellectual\u00a0 measures against a backdrop of psychology. Getting data is …
Continue reading Social, economic, intellectual capital and the memes of society: expectations determine wealth.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27,25,22],"tags":[62,100],"class_list":["post-2656","post","type-post","status-publish","format-standard","hentry","category-economy","category-education","category-living","tag-holonic","tag-meme"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hwcd-GQ","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":1,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"predecessor-version":[{"id":2660,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/2656\/revisions\/2660"}],"wp:attachment":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Precariat: <\/strong>This is the most deprived class of all with low levels of economic, cultural and social capital. The everyday lives of members of this class are precarious.<\/li>\n<\/ul>\n
- Traditional Working Class: <\/strong>This class scores low on all forms of the three capitals although they are not the poorest group. The average age of this class is older than the others.<\/li>\n<\/ul>\n
- Emergent Service Workers: <\/strong>This new class has low economic capital but has high levels of ’emerging’ cultural capital and high social capital. This group are young and often found in urban areas.<\/li>\n<\/ul>\n
- New Affluent Workers:<\/strong> This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group.<\/li>\n<\/ul>\n
- Technical Middle Class: <\/strong>This is a new, small class with high economic capital but seem less culturally engaged. They have relatively few social contacts and so are less socially engaged.<\/li>\n<\/ul>\n
- Established Middle Class:<\/strong> Members of this class have high levels of all three capitals although not as high as the Elite. They are a gregarious and culturally engaged class.<\/li>\n<\/ul>\n
- Elite:<\/strong> This is the most privileged class in Great Britain who have high levels of all three capitals. Their high amount of economic capital sets them apart from everyone else.<\/li>\n<\/ul>\n
- Neuroticism – To what extent you react to perceived threats and stressful situations<\/li>\n<\/ul>\n
- Agreeableness – To what extent you are concerned about the feelings of others and how easily you form bonds with people<\/li>\n<\/ul>\n
- Extroversion – To what extent you are inclined to experience positive emotions and how attracted you are to social, stimulating experiences<\/li>\n<\/ul>\n
- Conscientiousness – To what extent you are organised and exhibit self-control<\/li>\n<\/ul>\n