According to Internet Advertising Bureau and PricewaterhouseCoopers online advertising spend is now greater than TV advertising spend in the UK.\u00a0 The study lumps all online methods together but it remains a milestone.\u00a0 Apparently TV spend has a higher return though that may be changing – personally I rarely follow an on-line ad link, but then again I also switch away from TV ads.<\/p>\n
I wonder if the growth reflects a change in the way people spend their time – more on-line than TV would be a positive change in behaviour.<\/p>\n
Also interesting is a selection of the best on-line ads here<\/a>.<\/p>\n Click here is you think online advertising works<\/a> \ud83d\ude09<\/p>\n IAB: Internet ad spend grows 4.6 per cent<\/a><\/p>\n BBC: Online advertising ‘overtakes TV’<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" According to Internet Advertising Bureau and PricewaterhouseCoopers online advertising spend is now greater than TV advertising spend in the UK.\u00a0 The study lumps all online methods together but it remains a milestone.\u00a0 Apparently TV spend has a higher return though that may be changing – personally I rarely follow an on-line ad link, but then …
Continue reading The power of the internet: online advertising overtakes TV<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","hentry","category-ict"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hwcd-gO","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":2,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1044"}],"wp:attachment":[{"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astraea.net\/blog\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}