Holonics
Peace
Magazine
Library
Sounds
|
Astraea News and Views
May 2007
archive credits
sign-up
Perspective
Reflections in May focussed on the need and nature of system
change that humanity requires to preserve and enjoy the biosphere.
There is debate about whether or not humanity will, is, has or never
will reach a limit to growth. Many say Malthus
and the Club
of Rome are wrong and forecasts of growth limits have been proven
wrong time and time again as technology has provided resource leverage
which has resulted in more consumption, both in quantity and quality.
But that is only correct if your perspective is personal and you have
not considered the Big
Picture. It is deluded to think that the planet is healthy and
humanity is happy, simply because our perspective is selfish and short
term. We think and behave as if a lifetime is a long time.
But in the context of the biosphere it is a second. And the seconds
are ticking.
When was the last time you had fresh water? Perhaps you never have.
Perhaps it has always been treated, filtered, pasteurised, bottled.
And you are rich, not one of the billions of poor people pushed to the
edge of existence by others' greed. The limit of physical growth
has surely been reached. While the attention to spiritual growth
has been ignored and neglected if not ridiculed.
There are many who talk about and even work towards a "sustainable" model.
Whether it is investors, industrialists, politicians, journalists, artists,
scientists, all too often their perspective is that others must change,
and their initiatives are wholesome. But it is rare for world leaders
(i.e. people with stuff like us) to actually make changes themselves.
Perhaps you can reflect on your own company, business or industry and
consider what it is actually doing to moderate consumption. Invariably
the answer is "not enough", if not "nothing".
Take for example carbon trading. (Which is a very good thing because
it focusses attention on a critical aspect of the biospheres balance.)
Carbon trading is like buying indulgences.
It was once a common practice for people to pay the Catholic church for
a blessing or indulgence absolving the purchaser of sins and perhaps even
more. Of course, this was simply a way for the Roman Catholic church
to make money. And it was a convenient way for ignorant and superstitious,
but wealthy individuals to feel good and be seen in a bright light by
peers and society. They did not actually have to do anything to
make amends, to redress the harm that they may have done. Is that
not like big companies buying carbon credits so that they can feel good
about themselves, look good in the eyes of society, but actually not do
anything to redress the pollution and inequity that they perpetuate?
An industry that I focus on, the finance industry, is perhaps the best
example. It is a particularly relevant example because "money makes
the world go round". Or as we say: "Energy is the currency of the
biosphere. Money is the blood of our world." (Money is the
proxy for our values which is not
always a happy thought.)
So let's briefly reflect on the world of money. Just in the past
year, as a slew of high level globally endorsed scientific reports have
come out warning us of the Inconvenient Truth of global warning.
So now it is acceptable to talk about the environment, sustainability
and related issues. Clean tech investment has ballooned, doubling
in the past year. Responsible investment has taken on a new dynamic
so that all established fund managers are pitching their green, sustainable,
ethical, SRI funds.
Unfortunately, little has changed in the way in which the funds are managed.
There has been little innovation in the structure of the financial services
industry. Funds continue to separate management responsibility and
reward from investors'. Few managers have demonstrated a commitment
to ethical principles by restructuring investment or compensation dynamics.
Vanguard remains one. But where are the others? A few small
innovators are walking the talk - read about the Appleseed Fund in the
Investment section. But even the pioneers
of sustainability are doing less than they could. Why, for example,
is Al Gore, backing a vehicle that invests in listed equities? His
fund does not actually finance green technologies, it pays its money to
other investors for their shares; it is a secondary transaction.
And why has the fund not structured itself to align the interests of investors,
managers and holdings? Because David Blood would not be able to
take such a nice fee and because they haven't even thought about it (or
hadn't when I spoke to him at the fund's inception).
So while we can pat ourselves on the backs for beginning to wake up to
the fact that the planet is dying (as well as half the human population)
we have done little to actually address the core problems - we eat too
much and we care too little. We are teenagers. And if we are
large companies we might even be a little psychotic.
Reflections in May were therefore rather sober. But not hopeless
because change is happening and increasingly it is the change that is
needed - a holonic
system change. An emerging intelligence that is accelerating and
may allow humanity to enjoy the excitement of space age technology.
It is small DIY communities of business, science, politics and industry
that are the models for tomorrow. There is no future in a few big
units of human agglomeration whether that is company or country.
We are all in this together and we must put others first before we will
be able to create a system that reflects the realities of nature.
And it will happen in my lifetime ... or not at all.
Top
Geopolitics
America's relationship with China and Russia continues to be
frosty. The hardball approach of the US administration
is not helpful, can not have the same result as its approach in the Middle
East and is more likely to compromise America's opportunities. While
America continues to whine about intellectual property and currency in
China, neither issue is actually that important to the US economy (copied
DVDs and software would not sell at full price in emerging markets and
a stronger Yuan would exacerbate US inflation and dent its consumption)
and the aggravated tone of US Congress and trade diplomats does not enhance
a positive relationship with what will be the largest economy in the world
in five years. Similarly, self-serving rhetoric by the US administration
about Russia's control of energy pipelines in and around Russia or American
military posturing in Europe only raises the tension with Russia which
can increasingly grow internally and through relationships in Europe and
elsewhere. America is using China and Russia as scapegoat and distraction
from problems at home, such as healthcare, education and inequality, which
would be better resolved by domestic policy and investment, instead of
playing hard ball in China, Russia and the Middle East.
Another mass popular outcry,
similar to that over Zhengzhou University's qualification degradation
in Shengda College last year, occurred in south west China
because of China's one-child policy.
Thousands of villagers attacked family planning officials, overturned
cars and set fire to government buildings in a riot sparked by the state's
controversial family planning restrictions (urban dwellers may have one
child, villagers can have two if the first child is a girl). Riot police
were dispatched to at least four townships in the Guanxi autonomous region
after a weekend of disturbances that led to multiple injuries and unconfirmed
reports of two fatalities. The unrest comes in the wake of a new crackdown
by the Bobai county government against families that break birth control
regulations. Financial penalties have increased and parents who fail to
pay are being punished by having their property confiscated or destroyed.
This is another sign of a maturing society and culture in China that is
driven as much by the people as by the Party.
In the US the democrat-controlled Congress approved
a further $ 95 billion for wars in Iraq and Afghanistan
till October, without setting timetable for troop withdrawal, thereby
providing a momentary truce in the bitter struggle over war policy.
The compromise is that the legislation requires the Iraqi government to
meet a series of benchmarks as a condition for receiving further American
reconstruction aid. It also calls for reports from the President
in July and Sept about how his strategy is unfolding in Iraq and requires
independent assessments of performance of Iraqi government by Sept 1 and
the abilities of the Iraqi military forces within 120 days.
Meanwhile, the Bush administration is developing plans to "internationalise"
the Iraq crisis, including an expanded role for the United
Nations, as a way of reducing overall US responsibility for Iraq's
future and limiting domestic political fallout from the war as the 2008
election season approaches. This is a critical objective of the
US President as there is increasing concern that the "surge", led by the
US commander, General David Petraeus, is not working and that Iran is
winning the clandestine battle for control of Iraq. Although sectarian
killings have fallen in Baghdad since the surge began in February, the
level of violence across the country remains broadly unchanged.
And Bush's UN move may receive a more sympathetic hearing now that Kofi
Annan, a stern critic of the Iraq invasion, has retired as secretary-general.
His successor, Ban Ki-moon, owes his job to US backing and may prove more
accommodating. Zalmay Khalilzad, the former ambassador to Baghdad who
is now Washington's envoy at the UN, is expected to play a key role. The
Bush administration is already exploring other avenues to build international
support, looking to Mr Sarkozy's new government in Paris for diplomatic
and other assistance. Support from the UK is uncertain as Tony Blair is
retiring and Gordon Brown's intentions are unknown.
Russia called for an emergency conference in June on the key Soviet-era
conventional forces in Europe treaty, which has been a source of increasing
friction between Moscow and Nato. Russia has been incensed by the
US plans to site missile interceptors and radar shields in Poland and
the Czech Republic. The row has contributed to the worst
relations between Russia and the US for 20 years. Russia
has declared a moratorium on observing Russia's obligations under the
treaty, which limits the number of aircraft, tanks and other non-nuclear
heavy weapons around Europe. The treaty was first signed in 1990 and amended
in 1999 to reflect changes since the Soviet breakup. Russia has
ratified the amended version, but the US and other Nato members have refused
to do so until Moscow withdraws troops from the former Soviet republics
of Moldova and Georgia - an issue Moscow says is unrelated. Russia could
dump the treaty altogether if western nations refused to ratify its amended
version, and the foreign ministry said that it had lodged a formal request
for a conference among treaty signatories in Vienna, Austria, on June
12-15. Russia demonstrated its outrage with the United States by
announcing that it had successfully tested both a new multiple-warhead
intercontinental missile, the RS-24, and an improved version of its short-range
Iskander missile. The new intercontinental ballistic missile capable
of penetrating American defences. We have not heard any justifiable
rationale for the US to increase its armaments in Europe.
Russia was also blamed for a
denial-of-service internet attack
on Estonia after the removal of
the Bronze Soldier statue in central Tallinn, which was just the spark
that ignited a process fully loaded with old resentments, nationalism
and unresolved political issues. This event was not so interesting
for the active role that Russia is taking in the region but for its demonstration
of exposure of our internet connected world to the risk of breakdown from
such an attack. Read more in Risk and Terror.
In the aftermath of the French election,
won, as expected, by Nicolas Sarkozy, we came across some interesting
data: Out of France's 577 parliamentary deputies, 51% are former civil
servants, making support for big spending cuts unlikely. Between
1982 and 2007, the French government added one million people to the state's
payroll, increasing the total number of workers being paid by the state
to five million people. In 2007, the public sector employed one-quarter
of France's labour force, twice the ratio in 1970 and four times the ratio
in 1936. In 2007, France's per capita GDP was 71% of the U.S. level,
a decrease from 1991, when France's per capita GDP was 83% of the U.S.
level. It may be that Sarkozy's more business-like approach will
complement the social culture of France.
And in the UK prime minister
Tony Blair set a date in a couple of months for his handover
to Gordon Brown. While Brown is seen to be competent, he is not
charismatic and will have to work to gain popularity.
The US's Center for Political Accountability’s new report
“Open
Windows: How Company Codes of Conduct Regulate Political Spending and
a Model Code to Protect Company Interests and Shareholder Value,”
was recently released amid a climate of growing shareholder concern over
political spending. The report has some stark findings on political spending
policies at S&P 100 companies. For example, although 81 companies
do mention corporate political spending in their code of conducts, none
have comprehensive policies that guarantee transparency and only 34 companies
require board oversight of political giving. “Open Windows” calls on companies
for greater transparency and accountability in political giving and outlines
a model of political accountability. Few would argue that political spending
by companies is strengthening our democracy. Regulation of corporate political
spending is weak and few companies have taken it upon themselves to construct
codes of conduct around political spending. The report offers an
eleven-point model code that creates transparency and responsibility for
political spending.
Top
Risk and Terror
Freedom is not democracy. Democracy
is not peace.
UK foreign policy think tank Chatham House says that Iraq
faces the distinct possibility of fragmentation and collapse
(if it isn't already well on its way). Its report
Accepting Realities in Iraq says the Iraqi government is now largely
powerless and irrelevant in many parts of the country. It warns there
is not one war but many local civil wars, and urges a major change in
US strategy, in particular, as has been noted several times by this newsletter,
including Iraq's neighbours more. It
notes that Iraq's neighbours also have a greater capacity to affect
the situation on the ground than the US.
Ironically US diplomats are seeking help from
Iranian diplomats on the security situation in Iraq while they
also apply their aggressive double standard to berate Iran over its nuclear
programme. It would serve the world better if the US superpower would
reduce its military muscle rather than continually build and flex it,
especially because the International Atomic Energy Agency inspectors think
Iran has solved most of its technological problems and is now beginning
to enrich uranium on far larger scale than before. The lessons of
Dr Strangelove must be learned by the US or a doomsday scenario, with
Iran or Russia, will become a possibility. The IEA findings may
change calculus of diplomacy in the US, which wants Iran to suspend enrichment
activities to prevent it from learning how to produce weapons-grade material.
The US track record for diplomacy however
has been further denigrated by a confidential UN report.
The highest ranking UN official in Israel has warned that American pressure
has "pummelled into submission" the UN's role as an impartial Middle East
negotiator in a damning confidential report. This is not news to
many of us, but it is a positive sign that this view is overcoming US/Israeli
propaganda. The 53-page "End of Mission Report" submitted at the beginning
of May by Alvaro de Soto, the UN's Middle East envoy, presents a devastating
account of failed diplomacy and condemns the sweeping boycott of the Palestinian
government. De Soto condemns Israel for setting unachievable preconditions
for talks and the Palestinians for their violence and notes that Western-led
peace negotiations have become largely irrelevant. (The report is
solely by de Soto, was meant only for senior UN officials, and its wording
is far more critical than the public pronouncements of UN diplomats.) De
Soto notes:
-
The international boycott of the Palestinians, introduced after Hamas
won elections last year, was "at best extremely short-sighted" and
had "devastating consequences" for the Palestinian people
-
Israel has adopted an "essentially rejectionist" stance towards the
Palestinians
-
The Quartet of Middle East negotiators - the US, the EU, Russia and
the UN - has become a "side-show"
-
The Palestinian record of stopping violence against Israel is "patchy
at best, reprehensible at worst"
-
In January last year, the Quartet called on the newly elected Hamas
government to commit to non-violence, recognise Israel and accept
previous agreements. When Hamas refused to sign up to the principles,
the international community halted direct funding to the Palestinian
government and Israel started to freeze the monthly tax revenues that
it had agreed to pass to the Palestinians. Several hundred million
dollars remain frozen. This position "effectively transformed the
Quartet from a negotiation-promoting foursome guided by a common document
["the road map for peace"] into a body that was all-but imposing sanctions
on a freely elected government of a people under occupation as well
as setting unattainable preconditions for dialogue".
The six-month Gaza cease-fire came to an end with tit-for-tat
missile strikes and air-raids between Israel and Palestine and another
invasion of Gaza by Israel. The Israeli attacks occurred as fighting eased
between Palestinian factions Hamas and Fatah. Furthermore, the consequences
of the unhelpful interference by the US, UK and other Europeans were again
illustrated in May when Israel arrested 33 prominent Palestinians, including
cabinet minister, 3 legislators and 3 mayors, calling them 'senior members
of the Hamas terror organization', without any criticism.
Human rights groups in Israel, B'Tselem
and the HaMoked Centre for the Defence of the Individual, have accused
the Israeli Security Agency of routinely mistreating Palestinian detainees.
The two groups said detainees were held in appalling conditions, and were
sometimes tortured. They said the maltreatment was intended to "break
the spirit" of those who were being interrogated. Techniques range from
preventing detainees from contacting their lawyers, to painful shackling
to a chair, threats and intimidation, beating and sleep deprivation.
In Lebanon, clashes in the vicinity of the Nahr al-Bared
Palestinian refugee camp near Tripoli erupted between
Lebanese Army soldiers and the Islamic militant group Fatah al-Islam (not
the Fatah political party) in one of the most significant challenges to
the army since the end of Lebanon's bloody civil war. It has
raised fears of a wider battle to rout militants in 12 other refugee camps,
where radical Islam has been gaining in recent years. This is not
surprising given the plight of Palestinians in Lebanon (as well as elsewhere
around the middle east):Lebanon is home to more than 350,000 Palestinian
refugees, some 215,000 of whom live in camps, including descendants of
those who fled from Israel during the 1948 Arab-Israeli War. As in many
other Arab countries, Lebanese citizenship is unavailable to them, and
many are banned from all but menial jobs in Lebanon, forcing them to mostly
live off of United Nations aid.
The consequences of internet guerilla attacks was demonstrated
by the events in Estonia mentioned in Geopolitics.
The country was hobbled by hackers flooding Estonias internet servers
with bogus data. The attackers used a giant network of bots (enslaved
computers) - perhaps as many as one million slave computers
in places as far away as North America and the Far East -- to amplify
the impact of their assault. In a sign of their financial resources, there
is evidence that they rented time from transnational criminal syndicates on Botnets. The
combination of very large packets of information streams - generated
by tens of thousands of machines - provide the mechanism for
very damaging Distributed Denial-of-Service (DDoS) attacks.
Traffic spiked to thousands of times the normal flow rising to a
level that forced Estonia's biggest bank to shut down its online service
for more than an hour. After 2 days it appeared that the attackers' time
on the rented servers expired, and the botnet attacks fell off abruptly.
But even days later, the bank, HansaBanka, was under assault and continued
to block access to 300 suspect internet addresses. No security
appliance or anti-DDoS solution can help against a coordinated and focused
series of attacks. It's just pure mathematics, if you have a 100 Mbits/s
(100 Million) pipeline and your attacker sends you 1 Gbits/sec (1 Billion)
of junk data, security appliances might prevent the junk traffic reaching
the network plug, but the incoming pipeline will still be filled by ten
times the amount of data it can handle, virtually disconnecting the target
from the rest of the Internet. Worse still, any young hacker can
build a DDoS network capable of several Gigabytes per second firepower
in a matter of a few days utilising publicly available compromised computers
and bandwidth. Another reason why many small distributed units rather
than one big one are more stable and less risky organisations.
Top
Energy
Greenpeace published an independent report demonstrating that support
for nuclear power as a way of tackling climate change
would be an economic disaster. The report published by
a team of international energy and economic experts conclusively proves
that nuclear power is neither a practical nor economically viable solution
to tackling climate change. “The
Economics of Nuclear Power”, commissioned by Greenpeace
International, concludes that nuclear power station construction can
run up to 300% over budget and, on average, take four years longer to
build than planned.
Developing and improving energy technologies could
cut trillions a year from the global cost of fighting global warming,
according to a report
released today by the Global
Energy Technology Strategy Program. The report says a combination
of six major technologies could yield significant savings if they are
employed to curb emissions of heat-trapping greenhouse gases over the
next century. The technologies are: the capture and underground storage
of carbon dioxide, biotechnology, hydrogen, nuclear power, solar and wind
power and end-use efficiency. as you can see their rationale is
plainly compromised by the inclusion of nuclear, which demonstrates that
they have used a unidimensional analysis rather than an integral systems
approach which is what our world needs.
A study released
last week by Johnson Controls found widespread concern
among North American business executives about energy -- but more about
prices than climate change or other environmental impacts. Nevertheless,
the survey shows growing
interest in energy efficiency, at least for projects that meet minimum
financial hurdles. More than three-quarters of American business leaders
believe energy prices are going to continue climbing, and as a result
60% of them say their companies have already or will soon implement energy
efficiency in their offices and operations. The survey of 1,250 of executives
from companies large and small, across sectors, found that a variety
of economic and environmental concerns are pushing business to adopt energy
efficiency in a big way. More than half of the respondents (52%) said
saving money is the main or primary reason behind the move to reduce energy
use, while only 13% said environmental concerns were the main motivator.
Both economic and environmental reasons figured prominently for 35% of
respondents.
The Clinton Climate Initiative launched
a project at the C40 Large Cities Climate Summit
to boost building energy efficiency in 40 of the world's largest cities.
The partnership brings together city leaders (15 cities will make up the
first phase of the project) with banking institutions and companies that
specialize in creating energy-efficient solutions for buildings.
This will accelerate moves like those made by Livingstone and Bloomberg
to green London and New York.
Former U.S. president Bill Clinton also announced a $5 billion program
to renovate municipal buildings at cities worldwide.
The C40
Large Buildings Retrofit Program will help reduce energy use and curb
greenhouse gas emissions around the globe. As an example, the city of
New York estimates that the electricity, oil and gas needed to run the
city's buildings creates 79% of the Big Apple's carbon emissions. Buildings
worldwide account for as much as 40% of all greenhouse gas emissions.
Top
Climate Change and Environment
In early May the
United Nations' Intergovernmental
Panel on Climate Change released its third report,
entitled "Mitigation of Climate Change." The report says that in
order to keep global average temperatures from rising as much as 3.6%
this century, the world must work together to stabilize the amount of
greenhouse gases in the atmosphere by 2015. By 2050, carbon dioxide emissions
will have to drop by at least 50% from present levels to prevent severe
changes in the global climate.
Carbon emissions grew an alarming three times faster
between 2000-2004 than in the 1990s worldwide, as wealthy and developing
nations showed no progress in managing the greenhouse gas. The study noted
that the growth of global emissions in the 2000s was faster than in the
highest scenarios by the IPCC, the United Nations' scientific authority
on global warming.Carbon emissions grew at a 3.1% annual rate between
2000-2004, compared to 1.1% per year in the previous decade, according
to a study
published in the Proceedings
of the National Academy of Sciences. The rise is a reversal of a long-term
trend toward greater energy efficiency and reduction in the use of carbon
fuels. The accelerating rate of carbon dioxide emissions is largely due
to rising energy consumption and use of carbon to produce it, in tandem
with increasing population and per-capita gross domestic product.
A doubling
of the U.S. Climate Action Partnership, with 14 new companies added
to the group's membership, signalled another potential milestone in corporation
leadership on climate change.
Only a third of companies currently have no way of monitoring
their own carbon emissions, or the indirect emissions of their
supply chain, and they have no plan to begin doing so, a new survey of
global executives, "A
change in the climate: Is business going green?", has found. The survey,
"A
Change in the Climate," asked 634 executives at manufacturing and
service-industry companies around the world what their companies are currently
doing or plan to do in the near future about their own carbon-dioxide
emissions. Only one in ten of the companies responding said they
comprehensively monitor their carbon impact across the entire business.
One-quarter of companies monitor some or all of their emissions in parts
of their operations, and 18% simply measure energy efficiency. 32% said
they neither monitor their emissions or have any plans to do so in the
near future. Unfortunately it is global leaders that fail to set an example.
North American companies trail behind the rest of the world in cutting
carbon costs, according to the survey. Only 7% of companies based in North
America pay attention to their carbon footprint, and 41% neither monitor
their emissions or plan to start such monitoring programs. In Europe,
28% of companies monitor their emissions, and 32% of companies globally
do so.The report did find that there are signs of progress across companies
worldwide. Among companies that do not currently monitor their carbon
output, 28% said they intend to have a monitoring program in place by
2010. Survey respondents were clear in their belief that government regulation
is the single largest factor that will determine how their companies address
climate-change issues. Without a clear government framework, like a market-based
system to set the price of carbon, the report says corporate efforts will
suffer from uncertainty about expectations and requirements. (More information
from the Economist
Intelligence Unit 's website.)
Efficiency and renewables together pack a powerful punch, but more overlap
is needed. Coordinating policies on renewable energy and energy
efficiency would help reduce greenhouse gases, according to a new report
that suggests several areas where such policies could be pursued. "The
Twin Pillars of Sustainable Energy: Synergies between Energy Efficiency
and Renewable Energy Technology and Policy" -- cites about a half-dozen
"synergies" between the two. The report released by two advocacy groups
-- the American Council
for an Energy-Efficient Economy and the American
Council on Renewable Energy - notes the two energy efforts have been
on separate tracks for too long, pursued by separate groups with different
goals.
Unsurprisingly, but disappointingly, a majority of ExxonMobil
shareholders defeated resolutions, urging the oil giant to set
goals to reduce its greenhouse gas emissions and to boost its use of renewable
energy, at ExxonMobil's annual shareholder meeting. Senior executives,
including ExxonMobil chairman Rex Tillerson, had urged shareholders to
reject the proposals. Without referring explicitly to global warming or
climate change, Tillerson, with his head in the clouds or his hand in
the till, said the jury was still out on the "complex issue of climate
science." The votes spelled defeat for a group of large public pension
funds holding ExxonMobil shares, including the California Public Employees
Retirement System, the biggest US public pension fund, and the New York
City Employees' Retirement System, among others. The shareholders
would have a larger impact if they sold their shares.
New research from
Hill & Knowlton found that 77% of business decision makers surveyed
believe there is a need to create a new position of Chief Energy
Officer to manage, implement and measure a company's return on
investment in environmental technology, the so-called "Return on Environment."
Although 82% of senior technology leaders from around the globe said they
"closely monitor" global warming news, only 35% have a concrete energy
strategy to deal with it. The study finds that the majority of companies
do not have an energy strategy for dealing with global warming, and creating
a CNO position would help them better manage energy needs. A quick browse
through some of the data suggests that China and Asia are ahead of the
US in awareness and implementation!
Restoring
Nature's Capital: An Action Agenda to Sustain Ecosystem Services
(direct link
to pdf) by Frances Irwin and Janet Ranganathan proposes an action
agenda for business, governments, and civil society to reverse ecosystem
degradation.
One of Earth's most important natural absorbers of carbon dioxide is
failing to soak up as much of the greenhouse gas as it was expected to,
according to a study by an international team published in the journal
Science.. The decline of Antarctica's Southern Ocean carbon
"sink" - or reservoir - means that atmospheric CO2 levels may
be higher in future than predicted. These natural sinks are vital as they
mop up excess CO2 from the atmosphere, slowing down global warming.
This effect had been predicted by climate scientists, and is taken into
account - to some extent - by climate models. But it appears to be happening
40 years ahead of schedule.
One of the world's top conservation experts issued a rallying cry to
save the great apes, man's closest biological cousins,
which are under serious threat of extinction. Richard
Leakey said apes across the world faced unprecedented threats from
the combined effects of hunting, disease and logging which could mean
the disappearance of the remaining 50,000 animals there within a generation..
And he said efforts to tackle global warming through the use of biofuels
could cause more damage to ape populations because of pressure to chop
down their tropical forest homes. About 80% of orang-utan habitat
in south-east Asia has been destroyed in the past 20 years because of
soaring demand for land to produce palm oil for western markets. Palm
oil is used in vegetable oil, soaps, shampoos, industrial substances,
and is an alternative to fossil fuel. He said preventing deforestation
would help curb global warming as well as preserving endangered apes.
Carbon released by deforestation is reckoned to account for 25% of all
human greenhouse gas emissions, second only to the energy generation sector.
The Great Apes Survival Project (Grasp), a United Nations Environment
Programme (Unep) initiative, has warned that great apes are at risk of
imminent extinction unless drastic action is taken. In
pictures
Top
ICT
When Estonian authorities began removing a bronze statue of a World War
II-era Soviet soldier from central Tallinn, they expected violent street
protests by Estonians of Russian descent. But what followed was
what some describe as the first war in cyberspace. The attacks came
close to shutting down the country’s digital infrastructure, clogging
the Web sites of the president, the prime minister, Parliament and other
government agencies, staggering Estonia’s biggest bank and overwhelming
the sites of several daily newspapers. The dynamics of this Denial
of Service attack are discussed in Risk and Terror.
Young women are now the most dominant group
online in the UK, according to new research from Nielsen/NetRatings.
Women in the 18 - 34 age group account for 18% of UK web surfers. They
also spend the most time online - accounting for 27% more of the total
UK computer time than their male counterparts. Interestingly, of UK males
active online, the 50+ age group is the most prevalent - perhaps the younger
generation are still in the pub. Women in the 18- 34 category are visiting
a variety of sites including those dedicated to fashion, family and lifestyle
issues. While sites dedicated to childrearing dominate the top ten, for
younger women it is the websites of high street stores such as Miss Selfridge
and H&M that are the most popular, along with social networking sites
such as Facebook.
A recent report by Forrester Research found that, in the US, spending
on clothes and accessories had outstripped the sale of computer equipment
for the first time in 2006. In 2007 Forrester estimates some $22.1 billion
will be spent on clothes, accounting for 10% of all clothing sales.
Even in the traditionally male-dominated world of gaming, women are
catching up, according to figures from the Entertainment Software Association.
They now account for 38% of game players. Women over 18 represent a significantly
greater portion of game players compared to boys under 17.
A free programming tool that allows anyone to create
their own animated stories, video games and interactive artworks has been
developed. Primarily aimed at children, Scratch
does not require prior knowledge of complex computer languages.
Instead, it uses a simple graphical interface that allows programs to
be assembled like building blocks. The digital toolkit, developed
in the US at MIT's Media Lab, allows people to blend images, sound and
video. Related sites are: MIT
Media lab, Lifelong Kindergarten,
LEGO Mindstorms, BCS,
University of Southampton, HacketyHack.
Apple is the third major computer maker, after Dell and Hewlett Packard,
to create take back programs for computers. For
us that is a major reason to buy one of these brands, since other differentiators
are difficult to find.
Those of us who are using or experimenting with Linux
should check-out this great user guide: Rute
User's Tutorial and Exposition.
Amazon.com, the biggest online seller of CDs, is joining Apple and others
against copy-protection software for digital music. It
plans to sell songs that can be freely copied to any computer, cellphone
or music player, including the iPod from Apple. It will add a music
download store to its Web site this year. It will sell songs and albums
in the MP3 format without the layer of software for digital rights management,
or DRM, that is used by most other online music retailers. The service
would include music from one major label, EMI, and from 12,000 independent
music companies that have chosen not to use copy-restricting software.
Not everyone thinks selling unprotected music can offset the decline in
CD sales and save the music business. Many industry watchers are urging
the industry to experiment with other approaches, including wholesale
changes in its business model, like introducing music services that are
free and supported by advertising.
The Free Software Foundation recently
released their latest
draft of the proposed new GPL license, "v3." In its
current form, GPLv3 may unintentionally end up limiting one of the most
important things we love about "free" open source software...freedom of
choice. As currently drafted, GPLv3 limits the options of Linux distributors
to have open source software interoperate with some proprietary software,
drivers, codecs, and patented technology. On the surface, this may sound
like a great idea, focusing more attention on open sourced, patent-free
software. However, in practice, if GPLv3 is adopted by key Linux projects,
it could hamper desktop Linux from growing beyond the 1.25%
market share it has today. To bring desktop Linux to a broader audience,
and beyond the early adopters and tech crowd, it will need to interoperate
with legacy technologies from Apple, ATI, IBM, Microsoft, nVidia, Sony,
and many others.
Microsoft laid out the next chapter in their plans regarding patents and
open source Linux software, by going
public with the claim that Linux infringes on some 235 of their software
patents. The first chapter in this story began back in November of
last year, when Microsoft entered into a agreement with Novell. The agreement
included technical collaboration between Microsoft and Novell, in an effort
to bring better interoperability between MS Windows and Linux. However,
the main thrust of this agreement was really about patents and was Microsoft's
way of trying to monetize any success Linux might have. Since this time,
Dell too has
entered the playing field, by announcing its plans to begin offering
Novell's Linux products which include a promise from Microsoft not to
sue users over any infringements of Microsoft's alleged IP. I bet
Microsoft will start selling Linux in the next 5 years as it builds revenues
from non windoze sources.
Top
Holonics and LOHAS
Holonics * Health * Environment * Education * Living
Holonics
"What is realistic is to accept
that the familiar can only remain if everything changes."
Like the rules
of holonics, this is enlightened and zen. It jumped out of a
recent paper by Sascha Muller-Kraenner, formerly a green MP in Germany
and now the European representative of the Nature Conservancy, and his
co-authors. It is refreshing to hear a politician address issues
without the usual naivete of partisan bureaucrats. You can read
the paper An
appeal for a new realism in environmental policy here.
It was exciting to see a 2
page report in mainstream news weekly BusinessWeek covering open
space meetings. Regular readers will be aware of the utility
of this conference format in which participants and presenters are the
same. The article reported on a recent large open space gathering
in San Francisco attended by a host of major companies from Apple to Yahoo,
titled Web2Open.
Of course the IT industry has always been more open and innovative than
conventional industry, but perhaps this trend will quickly spread through
corporate cultures, thereby reducing time and cost of decision making
while raising productivity.
It is also interesting to see the
scandal at Duke University where 10% of the 2008 class was caught cheating.
While some students obviously did not contribute honestly to their assignments,
the high ratio is merely symptomatic of increasing cooperation
and collaboration. Considering this new culture, combined
with the efficacy of open space technology and declining value of patents
(see Education below) suggests a rapid emergence of a culture of cooperation
instead of competition. While I might be simply hoping that this
is actually happening and quickly, the trend is definite and raises optimism
that humanity might reengineer its culture from a primitive and possessive
psyche to an intellectually enlightened world that will cooperate, mimic
nature and rejuvenate the planet.
SustainAblity's recent report on social entrepreneurship
is a valuable handbook for all businesses that would like to do more with
less. The main conclusions of Growing
Opportunity are that:
-
Social entrepreneurship is on a roll.
-
The potential for breakthrough solutions is considerable and growing.
-
The field is growing, but still relatively small.
-
Money remains the main headache.
-
Financial self-sufficiency is seen as a real prospect within five
years.
-
There is a real appetite to partner with business.
-
Beware of blind spots.
Health
The EU is giving the food industry
3 years to self-regulate. The White
Paper on 'A
Strategy for Europe on Nutrition, Overweight and Obesity related health
issues', was adopted by the Commission at the end of May. Building
on the EU obesity platform and the Green Paper on promoting healthy diets
and physical activity, the White Paper calls for more cross-sectoral action-orientated
partnerships across the EU. These would involve private actors and public
health and consumer organisations. The Commission is also urging the private
sector to develop stronger advertising codes, the food and retailing industry
to make greater efforts to reformulate foods and sport organisations to
develop advertising and marketing campaigns to encourage physical activity
focusing in particular on children. The Commission will monitor
the progress and performance of all actors in the next three years and
conduct a first review in 2010. The Commission's support for self-regulation
is welcomed by food industry and advertisers but consumer organisations
say the obesity strategy is 'minimalistic' and built on unrealistic expectations.
Let's see if self-regulation happens, consumers take action or the Commission
gets its excuse to get tough in 2010.
A new 'shopping channel run by drugs companies' called Pharma
TV has been proposed. Pharma TV is being presented by the
drugs companies as an opportunity to give patients more information about
treatment options. But as Which? magazine says, what people actually want
is more independent information, not more information from the drugs industry.
The EC should be taking serious note of the finding of The International
Society of Drug Bulletins that in the US and New Zealand - two countries
which allow direct-to-consumer drugs advertising - it has been detrimental
to health. That also does not bode well for the self-regulatory
approach of food companies mentioned above.
Checkout this new project www.getwelluk.org
is a brilliant web interface showing all the free and low-cost complementary
therapy services with a view to raising visibility and adding
pressure to the government to make access free through the NHS. It will
be launched to friends and complementary therapists in early June to capture
more data and test it, and then a proper launch in October.
At the British American Tobacco AGM young activists from around the world
gathered to turn the tables on the tobacco giant to highlight its disgraced
marketing tactics and mark the company's contribution to the 5 million
tobacco related deaths each year. In the words of one young protester,
"If they have 15% of the world market then they are responsible for 15%
of the world's tobacco deaths, three quarters of a million deaths
every year."
UK supermarket chains
Asda and M&S said that they are phasing out virtually
all artificial food colours and additives from their own-label
products. Great news and something that Tesco can not copy.
Watch Bill
Mahar's interview with Michael Moore (Moore's first in 2 years) about
his new movie "Sicko". What's interesting is that one of the principal
measures Mike recommends is to look after oneself better
- "move around a bit and eat some fruit and vegetables". Mike
himself owns up to having to energise his lifestyle a bit. If nothing
else this film may help to galvanise debate and improvement of US health
care which is rated with those of developing countries. (If you
are in America you may take action in support of House Bill 676, The United
States National Health Insurance Act, (Medicare For All), which aims to
provide affordable, privately delivered, quality health care for all.)
Police stations across the Indian city of Calcutta
have been equipped with oxygen devices to enable police
to offset the effects of pollution. The extra air is for the benefit of
hundreds of traffic policemen in the city who have to brave some of the
worst pollution in the world. The move follows a recent report which said
that some 70% of people in the city suffer from respiratory disorders.
It said that traffic police were among the worst hit by poor air quality.
Ailments include lung cancer, breathing difficulties and asthma, the Chittaranjan
National Cancer Institute study said. The CNCI is one of India's foremost
research bodies, and its investigation, published earlier this month,
took six years to complete. One of its key findings was a direct link
between air pollution among the 18 million people of Calcutta and the
high incidence of lung cancer. Now the city's 11 traffic offices, where
policemen report for duty, have been equipped with oxygen concentrators
that are normally used for patients in hospitals. Calcutta's traffic police
chief, Javed Shamim, says his men have the facilities to take oxygen for
at least 20 minutes after doing an eight hour shift amid the dust and
smoke of the city. Unfortunately, they will still be breathing toxic
gas for the 8 hour shift.
Environment
According
to a report published by the government, China's environmental
woes have worsened this year with increasingly polluted rivers
and lakes causing a sharp drop in the quality of drinking water. China's
leaders have called repeatedly for government and industry around the
country to take into account the environment and not simply pursue blind
economic growth, but the report indicated those orders have been ignored.
A super comparison of controversial Three Gorges Dam is illustrated by
the satellite image here. While the dam plainly wiped out many habitats
and moved many people, at least we can see the damage (pollution) it has
created, unlike the fossil fuel and nuclear power stations which we have
ignored for so long.
As previously reported beekeepers across the US are
experiencing record losses of honeybees. Some states have reported up
to 70% disappearances of commercial bee populations. Researchers are struggling
to find the causes of this mysterious collapse. Interestingly, organic
beekeepers across North America are not experiencing colony collapses.
The millions of dying bees are hyper-bred varieties whose hives are regularly
fumigated with toxic pesticides by conventional beekeepers attempting
to ward off mites. In contrast, organic beekeepers avoid pesticides and
toxic chemicals and strive to use techniques that closely emulate the
ecology of bees in the wild. Researchers are beginning to link the mass
deaths of non-organic bees to pesticide exposure, genetically modified
organisms, and the common practice of moving conventional bee hives over
long distances.
Scientists at the University of Nebraska, US, have engineered a new category
of transgenic crops. The new plants, which include broad-leafed
greens such as soy beans, tomatoes, and tobacco, harbour a bacterial gene
that makes them resistant to a herbicide called dicamba. As we reported
before, the efficacy of Roundup (the main brand of herbicide glyphosate)
is declining. According to the story in Science, 24% of farmers in the
northern Midwest and 29% in the South say they have glyphosate-resistant
(GR) weeds. These weeds make arable land virtually useless to industrial
farmers because only mechanical (hand) weeding works. Crop scientists
in Argentina, Brazil, and Australia report GR grasses popping up too. The
love affair with glyphosate is showing the damaging consequences of industrial
monoculture. Unfortunately, instead of changing or reversing course,
we're simply forging ahead with more chemical solutions, more layers of
genetic dye when the first dicamba-resistant soya goes into production.
These mighty duos of herbicide and herbicide-resistant crops create a
vicious loop that we've been happy to run in because there's profit to
be had. The fallout, though, is biodiversity itself. The widespread planting
of these GM marvels to the exclusion of all else wreaks havoc on ecosystems,
on levels we can see and on those we don't yet understand.
And its not just genetic engineering that we have to worry about from
Monsanto and others. May's edition of The Ecologist reports on one
of the most frightening chemical cover-ups that one can
imagine in which Monsanto dumped tonnes of mixed chemical waste in open
land fills in the 1960s resulting in mystery deaths. They covered
up their crime and still have not cleaned it up nor compensated the local
community. The story Silenced
in May's The Ecologist is worth
the read.
The problem of cancer causing benzene turning up in sodas
seems to pop up in the US with alarming regularity. In May the FDA reported
that it tested 100 sodas and found unacceptable levels of the known carcinogen
in 5 of the drinks. Some of these drinks had benzene levels nearly 100
times that which is considered safe by the EPA for drinking water. The
toxin is formed when a soda manufacturer uses two ingredients that can
react to form benzene: ascorbic acid and sodium benzoate or potassium
benzoate.
In the US, Since 1998, the biotech industry and industrial food corporations
have unsuccessfully tried to take away local and states' rights to ban
or regulate genetically modified organisms and other
controversial foods and crops. Failing to suppress grassroots control
over food safety laws and labels in the last session of Congress, industry
has now called on their friends in the House Subcommittee on Livestock,
Dairy, and Poultry to slip a similar poison pill into an obscure section
of the voluminous 2007-2012 Farm Bill. The provision would give the White
House appointed Secretary of Agriculture the power to eliminate local
or state food and farming laws, such as those in four California counties
banning genetically engineered crops, and set an an ominous precedent
undermining states' rights.
Monsanto's plans to grow 500,000 acres of genetically engineered crops
in Venezuela have been thwarted by the nation's popular
President, Hugo Chavez. Chavez is now encouraging Venezuela's national
legislature to pass some of the most sweeping restrictions on
genetically modified organisms in the entire Western Hemisphere.
Just published Genetic
Roulette: The documented health risks of genetically modified
foods by Jeffrey Smith, is a must-read for every policy-maker, educator,
and journalist. It's also invaluable for anyone who wants to sharpen
up their weaponry in the battle against the imposition of GM foods. Jeffrey
Smith shatters the biotech industry's claim that genetically modified
foods are safe. Nearly forty health risks of the foods that Americans
eat every day are presented in easy-to-read two-page spreads. The left
page is designed for the quick scanning reader; it includes bullets, illustrations,
and quotes. The right side offers fully referenced text, describing both
research studies and theoretical risks. It is presented in the clear,
accessible style that made Jeffrey Smith's "Seeds of Deception" the world's
best-selling book on genetically engineered foods. An example double page,
discussing the mortality of rats fed GM flour, is
here. The second half of "Genetic Roulette" explores why children
are most at risk, how to avoid GM foods, false claims by biotech advocates,
how industry research is rigged to avoid finding problems, why GM crops
are not needed to feed the world, the economic losses associated with
these crops, and more. This book, prepared in collaboration with a team
of international scientists, is for anyone wanting to understand GM technology,
to learn how to protect themselves, or to share their concerns with others.
You don't need a science background to understand it and the excellent
table of contents gives a one-sentence summary of each of the risks of
GM foods and enables the reader quickly to access the evidence.
The USDA has announced a controversial proposal, with absolutely no input
from consumers, to allow 38 new non-organic ingredients in products
bearing the "USDA Organic" seal. Most of the ingredients are
food colourings derived from plants that are supposedly not "commercially
available" in organic form. But at least three of the proposed ingredients,
backed by beer giant Anheuser-Busch and pork and food processors, represent
a serious threat to organic standards. The "Budweiser exemption,"
allowing conventionally grown hops, produced with pesticides and chemical
fertilizers, to be used in beers labelled as "USDA Organic". Also, the
USDA proposes to allow the use of conventionally raised factory-farmed
animals' intestines (we'll spare you the gory details of what these animals
have been fed) as casing for sausages labelled as "organic." Adding salt
to the wound, the USDA has indicated the public comment period will not
be the standard 30 - 60 days. Although the USDA has been working closely
with industry on these proposed changes as far back as 2002, the agency
will only be accepting public comments for 7 days.
The US FTC agency's plan to try to block Whole Foods Market's
proposed merger of Wild Oats is bizarre. Neither player
dominates the grocery sector and the combined entity would still be far
smaller than the big players, especially Wal-Mart. In fact, the
combined entity would be better able to provide alternatives for consumers.
The only rationale for disallowing the merger would be some conspiracy
theory to do with lobbying from competitors or agripharma companies who
want to limit access to clean food.
Maybe the US could take a page from China's book on tackling US
corruption in the food, agriculture and pharmaceutical
sectors. China has sentenced the former head of the State Food
and Drug Administration to death after he was convicted of corruption.
Zheng Xiaoyu was convicted on charges of taking bribes and of dereliction
of duty. The sentence is unusually harsh for a senior figure, but Zheng
could have his sentence reduced to life on appeal. The verdict came as
the government announced plans for the first ever recall system of unsafe
food products.
The German government has imposed stricter regulations
on the "food" company Monsanto regarding the sale of
genetically modified corn seeds. The new rules are tantamount to an outright
ban. The government writes that GM corn from the MON 810 product
line can only be delivered to third parties if the firm also provides
an accompanying monitoring plan which researches the effects on the environment.
Well done Germany.
Japan will consider walking away from the International Whaling
Commission and setting up a rival organisation. It was especially
irked by the refusal of anti-whaling countries to discuss a small amount
of commercial whaling by four Japanese coastal communities. Anti-whaling
countries view the proposal as a breach of the 21-year moratorium on commercial
whaling. After securing a narrow majority of members for last year's
meeting, first majority in 20 years, pro-whaling countries again found
themselves in the minority and lost a number of key votes. A recruitment
campaign by European and South American countries over the last year brought
more members into the IWC to vote for the anti-whaling bloc. Proposals
for a South Atlantic whale sanctuary have been defeated in the first vote
at the International Whaling Commission's meeting this year. Proposed
by Latin American countries, it would have seen whale protection extended
northwards from the existing Southern Ocean sanctuary. Meanwhile, Denmark
has moderated a controversial plan to boost subsistence whaling by Greenland
Inuits.
Education
World leaders have been criticised for failing to meet their
promises to provide universal basic education. Businesses are
joining forces with governments and international groups to try to meet
a pledge to provide education for all children by 2015. The Partnerships
for Education was announced in Brussels by the World Economic Forum and
Unesco. The announcement came as world leaders were criticised by
the Global Campaign for Education (noted
in last month's newsletter) for failing to live up to their promise
to fund basic education for every child. The GCE has produced a "league
table" of countries' achievements in this area which puts the USA, Italy,
Germany and Japan at the bottom. A total of 22 wealthy countries
pledged to help fund dramatic improvements to schooling in the developing
world. Around the world 77 million children do not go to school. 40% of
those are in areas affected by war or places where there has been conflict.
While business continues to find it difficult to incorporate ethics in
their culture and the stereotype of the psychotic big company, illustrated
by the film The Corporation, continues to reflect the reality behind the
greenwash, American business schools appear to have made rapid changes
to their programmes in the last few years. The
Economist reports that MBA programmes in the US have
depreciated the role of managers as automatons raising quarterly profits
and emphasised managers' role as nurturing an environment which delivers
triple bottom line performance.
"Tell me, and I forget. Show me, and I remember. Involve me, and I understand"
(Chinese proverb) Trapese
a popular education collective which offers workshops and training aimed
at inspiring and promoting action for changing our world has collaborated
on Do It Yourself: A Handbook for Changing Our World
- A Radical Guide to Ethical and Sustainable Living.
In The UK, at the same moment that the prime minister was making a speech
about how important he considered science, the University of Reading announced
the closure of its physics department. 30% of physics departments
have either been closed or merged in the past five years. This is
ludicrous. Without first-class science graduates, how will we understand
and deal with the crises caused by global warming, let alone innovate
improving lifestyles. The laissez-faire attitude to science
education has resulted in a disaster exemplified by the fact
that more young people are opting for media studies than physics. The
need for a general population with a satisfactory understanding of science
and technology has never been greater. We live in a world economically,
socially and culturally dependent on science not only functioning well,
but being wisely applied. Nobel
laureate Harry Kroto has poignant and perceptive views on the need for
encouraging science rather than neglecting it.
Researchers from the University of Atlanta, US have published a paper
in the journal of the National Academy of Sciences suggesting that
language
by gesture came before language by sound. Their study
of groups of apes suggests not only that gesture, sign and expression
are more universal languages but also that there is a language of gestures
employed by our primate cousins.
It is refreshing
news that the Supreme Court in the US has finally taken action to
make the granting of patents more difficult. Applications
for intellectual property protection have ballooned in the past couple
of decades and many of them are frivolous. To obtain a patent an
invention must be novel, useful and not obvious. The courts are
now encouraged to use more common sense in applying the last criteria
so that combinations of technologies are now less likely to be considered
not obvious. We hope that this is the first step in a reduction
of intellectual property protection which seems to have exploded beyond
reason with the most agregious examples being the patenting of naturally
occurring genetic code or patenting "business method" such as shopping
online. The private actions of Apple to distribute music without
DRM protection is another positive sign.
In May 2007, the United States celebrated Jamestown’s 400th Anniversary,
commemorating the experiences of the European settlers, Native Americans,
and Africans whose lives and cultures intersected in the earliest years
of the American colonies. National
Geographic produced an interesting report and online
interactive presentation illustrating some of the ecological and social
impacts of that settlement, including the introduction of invasive species
from Europe.
May saw Be
Nice to Nettles Week. Check out to see how useful
they can be at Nettles.org.uk.
Living
Another sign of widening
inequality in America was reported by the Economist.
A widening "marriage gap" is evident as divorce rates trend up for those
with less education and trend down for better educated people. The
trend reinforces itself as poor single parents can not provide more education
for their children and better educated wait longer to have children, have
fewer children and can afford to provide more education. Public
education can also be simply a child-minding activity in some of the worst
neighbourhoods.
For the first time since its inception 11 years ago, the Lifestyles
of Health and Sustainability industry's annual forum sold out.
Among the predictions emerging from the conference is that of major growth
in the market in green goods. Based on new research that it presented
at the LOHAS 11 Forum, the Natural Marketing Institute says that the $200
billion+ industry is on track to grow to $420 billion
in just three years and then could quickly climb as high as $845 billion
by 2015.
Check out this video: The
Beauty of Green A video tour of a building where luxury living
meets eco-friendly construction.
A new
Hartman Group survey indicates that US consumers have generated a
greater demand for green and sustainably produced products
than the market is able to provide. While the vast majority of consumers
say they want to purchase a wide variety of products from companies with
sustainability ethics, relatively few consumers actually know where to
find those products.
-
Nearly 3 out of 4 US consumers believe their purchases have significant
impact on society.
-
71% say they would pay more for sustainably made products.
-
Only 5% of consumers can name companies that they know have values
based on sustainability.
-
Only 10% of consumers know where they can buy sustainably made products.
Hartman Group says companies have a lot to learn in "selling green"
to consumers. It may come as no surprise that the term "sustainability"
has little currency for most consumers, given the myriad meanings applied
to this word, which is a confusing concept from the get-go. And yet the
meaning behind the word has relevance, given consumers'
desires to see companies be environmentally responsible, give back
to communities, treat workers well, and be a good corporate citizen.
Sustainability is not just about saving the Earth. Although the term is
widely used by the media and industry, it has little to no consistent
meaning to consumers, and they define it by widely different personal
meanings. "The
Hartman Report on Sustainability: Understanding the Consumer Perspective,"
examines how public perception of sustainability affects consumer behaviour.
It finds that although the term "sustainability" strikes a chord with
only the most "green" of consumers, that doesn't make it irrelevant to
everyone else. Instead, the report says, there are strong indications
that a host of issues related to sustainability have become mainstream
concerns to masses of American consumers. The study finds that a cultural
shift is taking place in terms of consumer awareness, acceptance and practices
that relate to sustainability. It looks at how consumers perceive the
risks from a variety of ecological areas, including air, water, sun and
food, and how they translate those perceptions into both personal action
and personal beliefs.
Regular readers will know that we think bottled water
is one of the worst signs of gluttony and neglect of
our planet. When was the last time you had fresh water? (Not
bottled, filtered, treated.) You probably can't remember, if ever.
So PPIonline's
comment on bottled water is welcome:
Liters of bottled water imported to the United States in 2006, from:
World: 622 million
France: 194 million
Fiji: 119 million
Italy: 117 million
All other: 192 million
PPIOnline interpretation:
Much economic and trade theory rests on the concept of "rationality":
that is, consumers search for low price and high quality, businesses compete
to offer it to them, efficiencies emerge, and the standard of living rises.
Thorstein Veblen, in Theory of the Leisure Class (1899), observed that
actual behaviour among some slices of the very wealthy was close to the
opposite of "rational": Wealthy Victorians often searched for ways to
pay higher prices for goods of equal or sometimes lower quality. Rich
families, for example, refused to buy cheap, shiny, and perfectly made
aluminium spoons, insisting instead on expensive silver spoons that tarnished
easily. Veblen called the phenomenon "conspicuous consumption," and explained
it as a powerful desire to buy products simply to show one's wealth. Thus,
as America observes "National Drinking Water Week," we come to the practice
of buying exotic foreign waters.
Last year, Americans spent about $11 billion on 31 billion litres of bottled
water, which the International Bottled Water Association says was about
a third of all water drinking. Status-conscious high-end shoppers buy
from abroad; the three top sources, together accounting for 430 million
of the 622 million litres of imported waters, were France, Italy, and
the South Pacific island state Fiji. The expense of the 4774-mile trip
from Suva to Los Angeles means Fijian water, advertised for a unique artesian
source and "silky" taste, sells for $2.20 per litre - twice as much as
milk and as much as some beers and table wines. America's celebrities,
gourmet restaurants, and high-end hotels thus bought 119 million litres
of Fijian water for $48 million, accounting for a tenth of the islands'
total exports to the
world. Nonetheless, a taste-test conducted by the Boston Globe in 2005
came up dry:
"No matter how hard they tried, the testers failed to detect any significant
difference between the bottled and tap waters. The bottled waters came
from as far away as the South Pacific island of Fiji and ranged in price
from 79 cents to $6.82 a gallon. The Massachusetts Water Resource Authority
came straight out of a Milton tap or the public drinking fountain at the
John F. Kennedy Library in Dorchester and cost a half-centa gallon."
Do you know what you're eating? UK chocolate maker
Mars has apologised for a widely mocked decision to use animal products
in chocolate bars and said in future its confectionery would be suitable
for vegetarians. The company said it was reversing a decision announced
last week to change its chocolate recipe to include trace amounts of rennet,
a natural enzyme produced from the stomachs of calves which is used in
traditional cheese and chocolate making. That recipe change had
infuriated vegetarian campaigners. Forty members of parliament signed
a protest petition, and the media was bemused. The Independent newspaper
called it a "truly cruel but funny prank played by the universe on vegetarians".
Other interesting lifestyle choices turned up by the news are: The black
colour of Guinness beer is known as isinglass and has been made from a
jelly made from fish gills. Many American types of beer use plastic particles
to improve foam. In their cereals "Frosted Wheats", Kellogs used beef
jelly to "stick" the sugar to the cereal. The jelly is derived from animal
muscle tissue collagen, that is, tendons and ligaments that would otherwise
be butcher waste. Yummy!
The ancestors of humans began walking upright while they were
still living in trees - not out on open land, according to a
new theory. The traditional view is of bipedalism evolving gradually from
the four-legged "knuckle-walking" displayed by chimpanzees and gorillas
today. A study published in the journal Science disputes this idea.
Susannah Thorpe, Robin Crompton and Roger Holder came to their conclusions
after analysing the movement of wild orang-utans, which spend most of
their lives in trees. The authors say that upright walking was always
a feature of great ape behaviour. Humans inherited it without ever
passing through a knuckle-walking phase. They believe that knuckle-walking
evolved only recently as a way of getting around the forest floor.
A scientific exploration of the various ways people
attempt to make themselves happy has won the annual Royal
Society Prize for Science Books. Daniel Gilbert's Stumbling on Happiness
had been tipped as the favourite to win the prestigious £10,000 award.
Its now on our reading list.
Activities and Media
For the past three years I've enjoyed the BeTheChange
gathering in May. Unfortunately, the format has changed to cater
to UK consultants. However, I was blessed with an invitation to
participate in Making
Green Pay a Salzburg
Seminar (Session
442).This 5 day excursion to a palace in Austria served as a annual
training and holiday. The setting is splendid. The organisers
professional and friendly. The 30 or so participants provided a
very broad spectrum of views being from a range of industries and representing
22 countries from around the world - I left feeling I had made friends
with many. The discussions were valuable. I highly recommend
anyone to visit Salzburg and participate in one of these seminars if you
ever get the chance. It is far removed from an air-conditioned hotel
networking event where people are selling themselves to one another.
It is top class. The Salzburg Seminars, started by 3 Harvard students
aiming to build intellectual and ethical ties between Europe and the US,
celebrates its 60th anniversary this year. If you can not go on
business, this summer various celebrations are taking place. The
palace, Schloss Leopoldskron, is an education in itself and you might
recognise it having been a setting for the Sound of Music.
On the journey to Salzburg, I took the opportunity to spend a day in
Munich where I caught up with a friend from school.
Touring the city I managed to cover a lot of ground from Nyphenburger
Palace to downtown, including residential neighbourhoods, the central
street market, a community garden allotment and even a large cemetery
. And my gracious host was a font of information about Germany and
Bavaria. It was a wonderful experience which left me wanting more
and knowing that there is much to learn from this part of the world.
The strongest impression was that Germany's reputation far undersells
the place. Whether it be in town or rural planning, food, architecture,
social diversity, quality of life or people.
I also learned a bit more about Angela Merkel, who I previously thought
was competent, but now know is far more than that for a whole host of
reasons from her extraordinary upbringing in east Germany, to her career
trajectory. Most importantly she is an enlightened change agent
most clearly demonstrated by her unpartisan, pragmatic and integral approach
to resolving issues. Someone who works to create a nurturing environment
for all stakeholders, for the future and for the planet. I hope
to see her continue to be able to influence Germany, Europe and the world.
Apart from that tour, May is always a busy time in the garden
so days have been spent weeding, tilling and planting. The roof
extension that I'm building also occupied dry days. Evenings were
used to play catchup in the office.
Dr
Pratchett expects to publish his next book in September. I only
mention my hero's novel Making
Money because after less than a month its already ranked 137 on Amazon.co.uk
Sales Rank in Books from presales! I guess other people like him
too ...
For news on China from China, browse China
View, the Xinhua news site.
Yahoo!'s Media Group introduced Yahoo!
Green, a new, one-stop eco-site offering the latest news and tips
for green-motivated consumers.
WorldChanging.com is a new
public interest website providing examples of sustainable and positive
change. According to the Worldchanging.com founders "We pay special attention
to tools, ideas and models that may have been overlooked in the mass media.
We make a point of showing ways in which seemingly unconnected resources
link together to form a toolkit for changing the world."
Check out the newly launched Encyclopaedia
of Life which is an interactive log of species all over the world.
You too can make a contribution if you've a good photo of a species not
yet logged.
Please forward this publication to family and friends, print it, and
share it.
This is a publication of: Astraea, Ireland + 353 59 9155037 Subscribe
and Unsubscribe
Top
This
report has been prepared for information purposes. The information
on which this report is based, has been obtained from publicly
available sources and private sources which may have vested interests
in the material referred to herein. Although Astraea and the distributors
have no specific reasons for believing such information to be
false, neither Astraea nor the distributors have independently
verified such information and no representation or warranty is
given that it is up-to-date, accurate and complete. Neither Astraea
nor the distributors nor any of their affiliates and/or directors,
officers and employees shall in any way be responsible or liable
for any losses or damages whatsoever which any person may suffer
or incur as a result of acting or otherwise relying upon anything
stated or inferred in or omitted from this report.
Back to top.
Contact
Legalese Site
Map
|
know
thyself
- Socrates
|