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We are what we think. All that we are arises with our thought. With our thoughts, we make our world.

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What is Spiral Dynamics ?

Spiral Dynamics is the technology of using Value Systems as originally developed by the late Professor Clare Graves of Union College, New York. This technology has been further enhanced and developed by Dr Don Beck of the Institute for Values & Culture, Denton, Texas over the past twenty-five years.

Linked to the Value Systems technology are the Value Systems as outlined in the diagram opposite. These codes broadly represent the Thinking Systems and Cultural Manifestations observed at the different levels represented by the eight colours from Beige through to Turquoise.

This dynamic technology allows organisations and individuals to build strategic working models which accommodate the Value Systems present in their existing structures. An example of this being used most effectively is where the organisation is first profiled in terms of existing technology / people. Complementary structures are then implemented to mirror the best fit of the technology / people mix available in the organisation moving to the optimal solution option over a planned time period.

What it is

Codes and Principles

World View

Global Values Today

Meme Data Today

Value Systems Summary


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know thyself - Socrates