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Meme distribution data

MEME Spiral Dynamics (1996)1 Don Beck update (2002)2 Describes Most People (2003)3 Dominates the Planet (2003)4
BEIGE 0.1 % 0.4 % 8.6 % 6.2 %
PURPLE 10 % 12 % 12.5 % 20.0 %
RED 20 % 18 % 24.6 % 14.0 %
BLUE 40 % 30 % 30.3 % 20.6 %
ORANGE 30 % 27 % 18.8 % 35.2 %
GREEN 10 % 9 % 2.7 % 1.1 %
YELLOW 1 % 3 % 1.7 % 1.6 %
TURQUOISE 0.1 % 0.6 % 0.8 % 1.3 %
TOTAL 111.2 % 100 % 100 % 100 %

1. D. Beck & C. Cowan, Spiral Dynamics: Mastering values, leadership and change, Blackwell, 1996, p. 300-301.
2. Email communication Don Beck, 29 Jan 2002. (Corrected for 100% total)
3,4 Email communication Alan Tonkin, Chairman: Global Values Network, 18 Feb 2003. Based on QuickSCAN survey of 639 respondents, 80% of which favour GREEN/YELLOW/TURQUOISE.

Some visual representations of the data in column 3 (Most Global People) can be found here.

Take the QuickSCAN yourself!

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